How Did It Begin
We are a small group of sellers who were tired of sitting outside in the bitterly cold weather that Canberra metes out in the winter. So in March 2007 we held a small market that proved to be very successful and from there the idea to roll this concept out to other stall holders evolved.
We devised our operation over a few cups of coffee and the idea of an indoor market evolved. Paula wrote a press release and sent it to the Community paper. They ran the release and from there the phone didn’t stop ringing. Paula and I were in the US at a conference so it was up to Jennine to handle all the calls.
We sent out a number of flyers to colleagues and stall holders and had them strategically placed in shopping centres and we also painted signs that we placed on major traffic routes so they could be seen.
We received a desperate sounding email from Jennine saying that she had restricted the list to 38 sellers and was in the process of establishing a waiting list.
The local radio interviewed Jennine about the market on two occasions and the local paper ran a second press release that Paula had written. So thanks to the support of the local media we had an amazing turn out and an estimated 2000 people visited the market.
